Last year marked some significant improvements in minimally- and non-invasive treatments that yielded impressive results, as more consumers began to explore their options and social media influencers shared their experiences with aesthetics. For 2020, consumers are expected to lean into the trend. In fact, since entering the new millennium in 2000, the number of minimally-invasive procedures performed has grown 200%. With this growth has come a slew of new treatments, techniques, and innovative technologies, all ready for consumers like you to explore—but which treatments are really noteworthy in 2020?
Before we dive in, it’s important to note that some treatments, while they may be topping the Google trends charts right now, are not expected to stick long-term. Recall the exaggerated lip filler trend, tattooed freckles, and even the current uptick in “Botox birthdays.” As each of these trends hit the spotlight, they get a lot of attention, but they fizzle out almost as quickly as they catch fire. Instead of opting for the popular treatment of the moment that you may soon regret—RealSelf reported corrective procedures as a top trend in 2019—it is important to consider the pros and cons of aesthetic trends. It is advisable to learn from long-term trends to get a better idea of what treatments are worth the investment. Here, we offer our top five treatments to consider in 2020 based on statistics and long-term results.
The 2010s was a decade led by social media mavens. As users gained followers and invested time and money in their posts, brands began to notice an advertising opportunity with those who had thousands to millions of engaged followers, and thus began the influencer career. With this increased use of social media, consumers began to rely on filters and photo-editing apps to tweak the appearance of their skin. For a more camera-ready look, injections became a popular aesthetic treatment option. However, over time, we’ve seen a shift with influencers and high-society figures opting for more natural-looking treatments that help maintain a youthful appearance without looking “done” at all. Natural, effortless beauty is the new ideal in 2020, ushering in a new decade of non-invasive treatments and preventive skin care regimens like ultra-hydrating facial rejuvenation treatments and skin “tweakments” using energy-based alternatives to injections.
While RealSelf noted cheek fillers as a top trend in 2019, the outcome of the treatment—natural contouring—is the biggest highlight. For those seeking new ways to firm up face lines, non-surgical radio frequency (RF)-based treatments offer opportunities to stimulate elastin fiber contractions and skin cell renewal along the chin and cheeks for a more defined jaw without the injection.
Interestingly, alongside this increase in cheek fillers, RealSelf also reported that hyaluronidase came in third on its list of the fastest-growing non-surgical treatments of the year, seeing a 50% increase over 2018. While hyaluronidase is an injection, its purpose is to break down hyaluronic acid-based fillers. It would seem, then, that the increase in hyaluronidase injections indicates those intrigued by fillers in the past are less satisfied with their treatment outcomes—a trend that is expected to continue into 2020. So, rather than opting for the injection, seek out energy-based non-surgical facial treatments that may help you better achieve the firming, smoothing results you want.
There’s a reason the “glass skin” trend generated steam last year. Stemming from South Korea, U.S. clinics offered a treatment called “skin botox,” which entailed the more superficial injection of the same neurotoxin used in traditional Botox procedures in the outer layers of the skin, to mimic “glass skin.” Administering these injections in the outer layers of the skin would cause it to contract, reducing the appearance of enlarged pores, fine lines, and other skin texture concerns. This made for a dewier appearance with a smoother, glass-like complexion. In other words, the technique was like a real-life selfie filter, correcting skin texture concerns without the need for surgery or post-selfie photo editing.
As 2019 closes and 2020 begins, the “glass skin” trend is seeing a downturn due its less-than-natural-looking results and the need for regular maintenance. Further, as mentioned earlier, while injections remain popular, patients are seeking alternatives to injections, at least to begin their foray into aesthetic treatments. Instead of opting for an injection-heavy “glass skin” treatment, consider more natural-looking, pore-refining, skin-smoothing results with energy-based “tweakment” services. Intense Pulsed Light (IPL) photofacial treatments can help to target dark spots while skin resurfacing treatments powered by advanced radio frequency technology can help to correct signs of skin damage, such as scars, visible pores, deep wrinkles, stretch marks, and uneven skin texture. Further still, Venus Versa™ three-in-one TriBella™ facial rejuvenation treatments combine non-surgical photofacial, anti-aging, and skin resurfacing treatments to address skin tone, elasticity, and texture all in one session. Paired with quality skin care, these treatments can help you achieve a refined complexion with more natural-looking results that dive deeper than the epidermis for a longer-lasting effect than “glass skin.”
A recent article in the International Journal of Women’s Dermatology argues that non-invasive vaginal rejuvenation treatments will see an increase in demand in 2020. As more women feel empowered to take control over their sexual health, non-invasive procedures to address stress incontinence, pain during intercourse, vaginal dryness, and other concerns are expected to rise in popularity. According to the authors of the article, RF devices and lasers are spearheading this growth, with fillers and platelet-rich plasma having a helping hand.
Delivering thermal energy through the vaginal walls, RF-based vaginal rejuvenation devices stimulate collagen production and kickstart fibroblast activity. This results in the shortening of elastin fibers for increased firmness, the formation of new blood cells to stimulate rejuvenation and sensitivity, and improved vaginal lubrication—all positive results for those looking to improve their sexual experiences. Considering an estimated 40% of women in the U.S. alone suffer from such sexual dysfunction concerns such as dryness, pain during sex, a lack of arousal, or an inability to orgasm, often appearing in tandem with age or after giving birth, increased access to vaginal rejuvenation services this year could mark the beginning of a very good decade for you.
While Brazilian butt lifts (BBLs) had their heyday in the 2010s, in 2020, the surgical procedure may phase out. Even among aesthetic professionals, BBLs are becoming a much more divisive topic of conversation for two main reasons: the surgical treatment carries greater risks than necessary, and non-invasive alternatives are rivaling BBL’s outcomes. In fact, a combination of complementary non-surgical options with innovative technologies and targeted workouts can attain comparative, if not more impressive, long-term results.
In 2020, non-surgical aesthetic devices that utilize RF and Pulsed Electro Magnetic Fields (PEMF) technologies to target fat cells and stimulate collagen production are gaining speed in the body aesthetics realm and are expected to remain popular options, particularly as the new year begins. For those who prefer a hands-on approach to realizing their weight loss or body-toning resolutions, it is now much easier to seek out treatment plans that complement your workouts with non-surgical fat and cellulite reduction treatments with little to no downtime. Further still, innovative body aesthetic technologies expected to make headway this year, such as non-invasive lipolysis fat treatments, can be an alternative for those seeking to reduce fat in the abdomen or flanks.
While hair thinning treatments for women is not a new occurrence in the aesthetics market, in more recent years, innovative technologies have opened up more options to women, meaning you no longer have to rely on a strategic hairstyle or updo to hide those thinning patches. While hair thinning in women remains somewhat of a taboo topic, you’re not alone. The American Academy of Dermatology reports that more than 40% of women will experience noticeable hair loss by the age of 40, with changes in hormones being a top contributing factor. Barriers surrounding hair restoration services for women are beginning to drop and news regarding treatments is slowly starting to spread.
The female hair loss treatments market is certainly large and complex, making it an intimidating area to research. Recommended treatments are typically dependent on the cause of female hair loss, the health of the patient’s donor hair, and the patient’s targeted results. Having said that, in 2020, RealSelf Beauty editors are betting on an uptick in PRP scalp injections for treating hair thinning in females. PRP therapy for hair loss relies on growth factors drawn from your own blood to stimulate follicle growth. Blood is taken from your arm, spun in test tubes in a centrifuge to separate red blood cells from the plasma that contains platelets rich in growth factors—the molecules that signal to follicles to stop resting and start growing—and the plasma is then injected into the scalp in the areas where hair thinning is occurring. Multiple treatment sessions are recommended for optimal results. Furthermore, while the treatment may be used alone, studies suggest PRP therapy may pack a more potent punch when used in conjunction with a hair transplantation procedure, such as NeoGraft®, to increase the survivability of transplanted follicles.
Knowing which long-term treatment trends may thrive in 2020, now is the time to commit. Whether you’re interested in a multi-treatment Venus Versa™ TriBella™ complete facial rejuvenation package, a skin resurfacing plan for selfie-ready skin, or female hair restoration treatments with the NeoGraft® hair restoration system, Venus Beauty has a treatment for you. Take the first step to ensuring you reach your unique body and beauty aesthetic goals this year and seek out a trusted treatment professional using the search field below.
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